client CASE STUDY
Next-Gen Website Development & Advanced Marketing Increased Web Leads by 46%
- Client: 1st Class Heat & Air
- Budget: $19K - $25K
- URL: www.1stclassairservice.com
- Project Start: 06/01/2025
- Projected Delivery: 08/01/2025
- Type: Home Services
Project Scope
Web3 Development & Re-Design
Redesigned and developed the site with Web3 features to enhance decentralization, user control, and modern UX.
Self-Service Web Management
Boosted lead conversion by integrating intuitive self-service tools that reduce friction and encourage engagement.
Documentation & Training
Provided clear documentation and training tools to support efficient website use and empowered office staff with self-sufficiency.
Search Engine Optimization
Set up next-gen and GenAI SEO, ran a full audit, tracked gains vs. competitors, and integrated event tracking with all lead forms.
Brand Identity & Recognition
Created a new brand identity including company logo, “HVAC Experts” seal for uniforms, and a new logo for their HVAC membership plan.
Web3 Lead Forms
Developed Web3-enabled lead forms with step-based UX to improve data quality and lead conversion.
Partner Integrations
Integrated CallRail and Podium to track leads and streamline team communication via a centralized queue.
Reporting & ROI Tracking
Integrated Google Analytics and event tracking across all web forms and links to monitor conversions. SEMRush integration to show client tailored ROI & metric reporting.
Marketing Videos & Music
Wrote, recorded, and master-produced a custom jingle. Created promotional videos integrated into the website and advertising campaigns.
Client Post-Launch Metrics
"Tebeau.Group helped us boost our website leads by 46%. Their SEO and web team delivered real results—fast. Best decision we’ve made for our digital growth." – Randy, CEO, 1st Class Heat & Air
Increase in Organic Service Calls
Increase in New Customer Acquisition
Faster Page Load Times & Improved Google PageSpeed Insights scores
Increase in Sales M/o/M
Case Study Results
Company Profile
1st Class Heat & Air
Industry
Home Services
Market
DFW represents one of the fastest-growing regional segments for home services, driven by population growth, aging housing stock, and extreme seasonal weather. Demand for HVAC, plumbing, and electrical services remains strong.
Projected Growth
1stClassAirService.com is now positioned for long-term success, with strong digital foundations and performance gains that put it on track to become a dominant leader in the DFW HVAC residential market.
Challenge
The original 1stClassAirService.com website lacked modern design, security, and functionality. It delivered a poor user experience and failed to meet industry benchmarks. A full audit uncovered over 150 high-priority and 275 medium-to-low issues. The challenge was to rebuild the platform to meet current standards while enhancing usability, performance, and lead generation.
Solution
Redesigned and developed a next-gen website with a modern UI, integrated lead tracking tools (CallRail, Podium), SEO best practices, and performance optimization. The platform was built to support growth, improve engagement, and enable self-service features.
Outcome
Since launch, the site has seen a 46% increase in organic sales, 40% growth in new customer acquisition, and a 60% improvement in Google PageSpeed Insights scores. July sales alone rose by $12,000 year-over-year. The client now has a high-performing digital platform driving measurable business growth.
Project Deliverables
- New Website: Modernized design, Next-Gen (Web3) framework and UI components
- New Brand Identity: Created new brand identity including logo & new corporate jingle.
- Video Branded Media: Professionally produced video content to effectively communicate & reach more website visitors. Providing valuable content will lead to increased service calls.
- Content Delivery Network: Deliver fast web3 content via CDN yielding increased Google PageSpeed Insights scores.
- Search Engine Optimization: On-going SEO campaigns targeting organic and paid traffic
- Client Dashboards & Reporting: Provide high-quality, customized reporting dashboards that deliver actionable insights into ROI and campaign performance. These metrics empower our client to optimize their advertising spend and maximize lead generation.
Website Re-Design
Next-Gen Website Re-Design & Development (Web3)
